Visual Thinking
for Strategic Planning
Task Design a Theory of Change graphic and pitch deck for a new center at the University of Hawaiʻi
Client University of Hawaii
Tools Canva + Zoom
Partner WorldLink Consulting
The Insight
"By embedding visualization in the strategic planning process, doing two activities in parallel, the thinking and the visual output are grounded through a virtuous feedback loop."
-Dr. Albie Miles (Client)
​
The Process
.png)
1. Define the Visual Identity
The kinolau (symbolic form) of the hau tree (sea hibiscus) formed the basis for the visual identity.
Hau is primarily used as cordage, is invoked as a means for binding together different elements to create a whole greater than the sum of its parts.
​
The colors of the hau blossom provide inspiration for the primary color scheme. The petals of the signify the six functions of the center.
2. Visualize Theory of Change
The KE Ō MAU CENTERʻS Theory of Change is grounded in the historical context of the Hawaiian food system, tracing the impact of the Western colonial-plantation regime to the modern day era.
This historical context situates the work of the center, positioning it as as systemic intervention for food system change.
​
The center seeks to establish a tradition-informed modern regenerative food system through the work of six related functions:
Research, Education, Engagement, Policy, Innovation, and Monitoring
3. Iterate on Presentation
As a strategic communications tool, the content and the structure of the presentation was co-developed with continuous input from the executive directors, Dr. Albie Miles and Dr. Noa Lincoln.
​
By translating the written overview of the center into a series of visuals and slide templates, the team worked iteratively to maintain a high level of consensus and clarity over the development of the work.
​
Early signs of success was winning funding from leadership and bringing clarity to communications with advisors.